How Expand Marketing Boosted PCL Housing Commerce's Website Traffic by 200% in Just 3 Months

In the fiercely competitive real estate industry, driving quality web traffic and converting visitors into clients is more crucial than ever. PCL Housing Commerce, a rising star in the housing and property management sector, recognized this challenge and partnered with Expand Marketing to unlock their digital growth potential. The result? An astounding 200% increase in website traffic in just three months. Here's how Expand Marketing made it happen.

Understanding the Challenge

When PCL Housing Commerce first approached Expand Marketing, their main concerns included stagnant website traffic, low online visibility, and limited conversions. Their objective was clear: significantly boost website visitors, enhance brand awareness, and ultimately convert traffic into valuable leads and clients.

Developing a High-Level Marketing Strategy

Expand Marketing immediately set to work, creating a comprehensive, multi-faceted digital marketing strategy designed specifically to elevate PCL Housing Commerce's online presence. This strategy focused on three key pillars:

- SEO and Content Marketing

- Paid Advertising Campaigns

- Dynamic Social Media Engagement

Pillar 1: Strategic SEO and Compelling Content

Expand Marketing’s first priority was conducting a thorough SEO audit of pclhousingcommerce.com. Through rigorous keyword research and competitive analysis, Expand Marketing identified high-value keywords and content gaps. By optimizing existing content and developing engaging, keyword-rich articles, blog posts, and resource pages, the site experienced substantial improvements in organic visibility and search engine rankings.

Pillar 2: High-Performance Paid Ad Campaigns

Understanding the power of targeted advertising, Expand Marketing implemented highly optimized pay-per-click (PPC) ad campaigns through Google Ads and Facebook Ads. With precision targeting and continuous optimization, Expand Marketing reduced cost-per-click and maximized return on investment. These ads not only increased visibility but also attracted highly-qualified visitors to PCL Housing Commerce’s landing pages, directly contributing to enhanced lead generation.

Pillar 3: Engaging Social Media Campaigns

Leveraging popular social media platforms such as Instagram, Facebook, and LinkedIn, Expand Marketing created a series of visually appealing and engaging campaigns. These campaigns, complete with captivating imagery, interactive stories, and valuable insights into the housing market, rapidly grew PCL Housing Commerce's social following and increased traffic back to their website. Continuous interaction and timely responses fostered a strong, loyal online community and reinforced brand authority.

Results that Speak for Themselves

Within three months, the results were undeniable:

- Website Traffic: Increased by 200%

- Organic Search Traffic: Up by 150%

- Paid Traffic Conversion: Enhanced by 175%

- Social Media Engagement: Tripled with a 250% rise in audience interaction

The strategic blend of optimized content, precise paid advertising, and compelling social media interaction delivered remarkable outcomes, dramatically boosting PCL Housing Commerce’s online performance and client acquisition.

Why Partner with Expand Marketing?

Expand Marketing’s holistic and adaptive approach ensures each client receives a tailored strategy designed to meet specific business goals. By meticulously analyzing industry trends, customer behavior, and performance metrics, Expand Marketing continuously adapts and optimizes campaigns for maximum effectiveness.

PCL Housing Commerce’s success story isn't an isolated case—it's a testament to Expand Marketing’s commitment and capability. Whether your business seeks increased traffic, improved conversions, or elevated brand awareness, Expand Marketing has the tools, skills, and experience to drive impressive results.

Ready to amplify your digital presence and achieve extraordinary growth?

Connect with Expand Marketing today, and let’s create your next success story.